OCTOBER 20, 2015 PROGRAM:
Super Bowl LII
Ten days, hundreds of thousands of participants, from 130 countries speaking 33 languages, and more than 5,000 members of the media. This is what we can expect in Minnesota when the world’s marquee sporting event - the Super Bowl – comes to our state in 2018. Minnesota will be in the spotlight as Super Bowl LII comes to life, showcasing life in the Bold North – from our great outdoors to our first class cuisine – and bringing thousands of visitors, generating millions of dollars in revenue for our local businesses. Super Bowl Host Committee CEO Maureen Bausch will share how Minnesota won the bid, and the work already being done to prepare for Super Bowl LII.
Prior to joining the Minnesota Super Bowl Host Committee as Chief Executive Officer, Maureen had been with Mall of America since 1990, starting in public relations and moving up to Executive Vice President of Business Development. She was instrumental in building the mall into a national retail destination over the past 25 years. She has extensive experience in creating and building brand awareness, managing large-scale events, marketing and sales, media relations and guest services -- earning her a spot on Advertising Age’s Top 100 Marketers list. In her role as CEO, Maureen will use her seasoned background to educate the world on the values of Minnesota and all it has to offer.