APRIL 19, 2016 PROGRAM:
Starting a Revolution: The Power of Authentic Content

How do you turn around a 100-year-old brand, one rooted in a legacy payment solution but now forging its growth with a suite of marketing services for small businesses? Deluxe® believed investing in rich, authentic content would earn the company more brand awareness to share their transformation than they could buy through traditional advertising. Through an original documentary and photo essay series, Deluxe® ignited a "Small Business Revolution" utilizing social and purpose driven content to share the importance of small businesses in America. This modern marketing approach set them on their trajectory to not only raise brand awareness, but create a movement.